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Marketing Manager Salary in Madison, WI

How much does a marketing manager make in Madison? Explore median, entry-level, and senior salaries adjusted for Madison's cost of living.

Median Salary
$104,909
per year in Madison
Entry Level
$61,946
Starting salary
Senior Level
$144,873
Experienced professionals
Cost of Living
103
3% above national avg

Salary Breakdown by Experience Level

See how marketing manager salaries break down across different pay periods in Madison.

PeriodEntry LevelMedianSenior
Annual$61,946$104,909$144,873
Monthly$5,162$8,742$12,073
Biweekly$2,383$4,035$5,572
Weekly$1,191$2,017$2,786
Hourly$30$50$70

Madison vs National Average

How Madison's marketing manager salaries compare to national figures.

Madison Salary
$104,909
COL Index: 103
National Average
$113,170
COL Index: 100
Difference
-$8,261
Lower in Madison

Cost of Living in Madison

1-Bedroom Rent
$1,350
per month
Median Income
$57,456
per year
Population
269,840
residents
Rent % of Income
28.2%
median household
Cost of Living Index: 103 — A score of 100 represents the U.S. average. Salaries in Madison have been adjusted to account for local cost differences.

About Marketing Manager

Overview

Develop and execute marketing strategies to promote products and services.

Education

Bachelor's degree in Marketing or related field

Key Skills

Marketing StrategyCampaign ManagementMarket ResearchLeadership

Growth Rate

Expected job growth: +21% over the next decade

Compare Cities: Marketing Manager Salary

See Marketing Manager salaries in other top cities.

New York, NY
$175,560
+67%
Los Angeles, CA
$163,100
+55%
Chicago, IL
$158,800
+51%
Houston, TX
$144,420
+38%
Phoenix, AZ
$137,370
+31%

Financial Tools to Explore

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Marketing Manager Salary in Madison, WI — Complete Guide

Median Salary Overview

The median salary for a marketing manager in Madison, WI is $104,909 per year, adjusted for the local cost of living index of 103. This figure reflects typical earnings for experienced professionals in this role, considering Madison's unique economic conditions.

Salary Range and Experience Levels

Entry-level marketing manager professionals in Madison can expect to earn around $61,946 annually. As professionals gain experience, salaries typically increase, with senior-level marketing managers earning approximately $144,873 per year. This represents a 134% increase from entry to senior level.

Cost of Living Adjustment

Madison's cost of living index of 103 significantly impacts salary comparisons. As a higher cost-of-living city, salaries in Madison are adjusted accordingly. This means that while the nominal salary may appear higher or lower than the national average of $113,170, the actual purchasing power must be considered in context.

Housing and Affordability

A significant portion of a marketing manager's salary in Madison typically goes toward housing. With a 1-bedroom apartment averaging $1,350 per month, housing represents about 15.4% of median salary. Financial experts generally recommend keeping housing expenses below 30% of gross income.

Career Growth and Opportunities

Marketing Managers are in growing demand across the United States, with an expected job growth of 21% over the next decade. In Madison, this translates to increasing opportunities and potential for salary growth as demand for experienced professionals continues to rise.

Data source: Salary estimates on this page are based on Bureau of Labor Statistics (BLS) Occupational Employment and Wage Statistics (OEWS) program, adjusted for regional cost of living differences. Figures are approximate and intended for informational purposes only. Actual salaries may vary based on employer, experience, education, certifications, and local market conditions. This page does not constitute financial or career advice. For the most current wage data, visit bls.gov.